Hang out with a group of like minded, success oriented, passion driven photographers like yourself…and see some very cool speakers on photography success….no bull
The INFERNO IS ON!
Mark your calendars
April 19-21, 2013 in Toronto, Ontario
Speaker Line UP:
I spend a lot of my time with little people. Really. Little. People.
As a specialist in newborn portraiture, I continually strive to capture the beauty, the magic and the serenity of the most brief and fleeting moments in a baby’s life: those first newborn days. My style is pure and classic, and my aim is to capture newborns as they naturally are; tiny and perfect, posing and lighting them with perfection and care to provide parents with something truly special that they will want to share with everyone they know.
Operating a 1600 square foot boutique-style studio in downtown Toronto, I specialize in portraiture for newborns, children, babies and maternity. I opened my business in 2002, and moved to my current loft studio in 2009.
In 2007, under the PhotoSpa brand, I ventured into the teaching side of photography, providing the “Be-Inspired Workshop”, an in-studio workshops to photographers interested in learning more about posing and lighting for newborns, and how to operate a profitable business, with teachings on marketing, workflow, proper pricing, and sales strategies. I have participated in several seminars and tours, most recently being a speaker on the Sallee/Nordstrom Turn the Key Tour in 2011 with JB and DeEtte Sallee and Lori Nordstrom, and with Sarah Petty, in her Joy of Marketing Newbie Basic Training Course in 2011.
During my talk, we will learn the fundamentals of newborn photography, including everything you need to know and do to conduct a successful portrait session for the smallest of clients. As a sponsored speaker for White House Custom Color, I will also show you how I have incorporated their amazing product line into the marketing and branding of my newborn work. Finally, we will touch on the importance of in-person studio sales when working with clients, and how if you are priced effectively and use the proper sales techniques, you can significantly increase your income this year!
I look forward to spending the morning with you, and the opportunity to meet you in person in Toronto!
Sponsored by WHCC
Meet one of North America’s Premier Portrait Artist
Maggie’s focus will be to inspire and motivate photographers to achieve their goals and proof that nothing is impossible.
Maggie will be speaking on large wall portrait sales and she will also give us an in-depth presentation on her photoshop skills.
How I went from a struggling photography studio to bringing in a six-figure income using marketing
and success strategies that make sense.
In his presentation Rob will hit on actual real world, from the trenches strategies that work in the studio that he and his wife Tina operate. This is the real deal, not academia. Rob has been training and guiding photographers for decades using his strategies for marketing, lighting, selling, posing and publicity.
Rob will cover how how to easily and effectively implement the top marketing promotions in to your business, no matter how big or small, for maximum sales and profits.
“After years of photographing weddings, I happily got sucked into boudoir photography. I started shooting in my home and not long after that I shared a space with other wedding professional where she had the weekdays and I had the weekends to shoot. My boudoir business exploded when I was the first photographer in Chicago to offer on-line deals. You know what they say, the necessity is the mother of invention. I had to learn to shoot a lot in a short time and with very small space and lighting options.
I got so good at it that I could shoot 12 clients in one day and I was able to service all 480 clients that bought my deal in 10 months working only Saturdays and Sundays. I developed a “workflow” of poses that allowed me to shoot 20+ different poses in 45 minutes allowing my client to change one time and have a lipstick change.
This experience made me good at working with ANY type of body and ANY body restrictions and be successful at selling albums to most of my clients.
After 2 and a half years of this rhythm I decided it was time to get my own place and expand my creativity, how fulfilling can be shooting the same poses, in the same room 20 times a week right? Now I own a 4000 square feet studio with two shooting areas that allows me to shoot with natural light and with continuous light. I also installed a pole for my clients that like to do pole dancing.
The basics of my approach to make a woman look her best have not changed. There are three elements to consider to create flattering image of ANY woman. I will be talking about these three elements and how with only 10 poses, we can create over 100 images that the client can choose from and have a hard time leaving without buying any of them.
I will also talk about hot to jumpstart a boudoir studio and start making money in only 10 days.
“Contemporary Bridal Portraits”
Sam Sciarrino, M. Photog., Cr.
Sam Sciarrino is known in the photographic industry as well as a multigenerational cliental, for creating dramatic, design relevant, yet, at the same time, timeless photography.
Sam is a M. Photog., Cr. from the Professional Photographers of America, Professional Photographers of Canada as well as Accolade of Exceptional Photographic Achievement from Wedding Portrait Photographers International.
In this seminar, you will acquire practical techniques to support and enhance your current style or explore a new one. Wide angle dynamics will be introduced to create images with multiple layers of interest, compositional lead in lines and contemporary flair. The subject of emotion and sensitivity will also be explored more deeply through Samʼs soft touch glamour style.
Discussions and a hands on approach will deal both with various indoor and outdoor lighting situations and composition fundamentals. How to utilize these concepts into your business will help you set your work apart from your competition in a very competitive global market and help create a loyal following with your clientele.
SPECIAL NIGHT OWL SESSIONS
Let’s get something straight from the get-go. First and foremost, I am a business owner. Second, I am a professional photographer. What that means is, while my primary business is photography, every action I take revolves around what’s best for my business. My goal is to make a living with my business, which happens to be photography. I have an entrepreneurial spirit and have never been content with the “starving artist” mentality.
In this night-owl session, I’ll talk a bit about the kind of work I do and show some pictures I’ve made along the way. Inevitably, people on the forum post questions that sound like this: “I got a call from my husband/wife’s boss asking me to photograph an event at their office and I don’t know what to do. How much do I charge and how do I do it?” or “A local jeweler asked me for a quote for product shots. Where do I start?” or “A realtor in town needs head shots for ten of their agents. How much do I charge?”
This two-hour session will give you a basic understanding of common business practices for working with businesses. We’ll cover websites, sample work, contracts, customer service and delivery of images. If we have time, we’ll also talk about how to attract more of this kind of work if it interests you.
I have been in business since 1996. I started out part-time like most photographers, but as my business grew and evolved, I finally set out on my own. In 2003, I cut the dock lines with my employer and sailed into full time business. I began traveling to Washington DC a lot and managed to secure some contracts with news agencies. I used those relationships to acquire Freelance credentials to the Senate Press Gallery, which allowed me basically unrestricted access to Capitol Hill and whatever events happened there. I also did the same thing in Sacramento when Governor Schwarzenegger took office in 2005.
My work in politics caught the eye of Schwarzenegger’s staff and when he won re-election in 2007, I received an appointment from him to be his official photographer. I held the position for 2007 and 2008 when I was ready to head back out into the world on my own. Since early 2009, I have been constantly re-inventing my business focusing on the areas in which I want to work and cutting out the areas in which I don’t. My passion is working with businesses large and small, but I do offer family portraits on a select basis.
SPECIAL NIGHT OWL SESSIONS
When it comes to studio management, hiring, firing employees, handling clients, challenges, the day to day struggles of running a full time portrait studio, including sales, booking, scheduling and accounting, Tina Provencher is the original Studio Boss. She’s been running a full time studio for 18 years and been able manage the likes of her husband Rob Provencher, amongst the challenges of managing a busy studio.
Tina will reveal what it takes to manage a studio that runs on time, makes happy clients and brings in a profit year after year. She’ll reveal key success strategies that makes sense and your can apply in your studio. Tina’s background, besides running the studio, is as a certified accountant.
Cost for registration to the Inferno in Toronto,
3 days, 2 night owls is $197.00
If you are a member of No Bs Photo Success Inc™ or Photography SchoolHouse you have access to a members only discount. Please login to that location to find the post.
Your PayPal email receipt will be your official registration. We don’t send out welcome packages, welcome emails and such. If you need some welcome love, just email me direct HERE
9:00AM-12:00PM Rob Provencher
1:00PM-5:00PM Ben Shirk
7:00PM-9:00PM Night Owl Session SPECIAL PRESENTATION with Tina Provencher
9:00AM-12:00PM Heather Rivlin
1:00PM-5:00PM Maggie Habieda Nowakowski
7:00PM-9:00PM Night Owl Session SPECIAL PRESENTATION with Bill Foster
9:00AM-12:00PM Argentina Leyva
1:00PM-5:00PM Sam Sciarrino
5:00 Inferno is over
Our mission is simple: bring together the best minds who are in the trenches making it happen.
We will not compromise on the level of speakers and events delivered, and guarantee you will leave feeling like you got ten times your money’s worth….
Comments and feedback from previous Inferno attendees….
“….by 10 am break on the very first day I called my husband and said “oh my God, its only 10am on the first day of three and I already got way more than my money’s worth – not only that but my head is spinning there is so much to soak in.” That was a power packed few days….”
“Thanks so much to everyone that made me feel right at home at my very first and definitly not the last.. I had a WONDERFUL time and the things I learned I am starting on next week.. Dawn I just love you, and Sheila ( both my outside buddies) I can’t say enough about either of them. Nicole and Bruce just jumped right in with no hesitation to explain lighting to me ( well nicole pointed her finger and said ” go get the lights!!” hahahaha, no bruce was amazing.. Everyone made some type of impact on me there and I learned so much and guess what I am not afraid of lighting anymore.. this whole lighting confusion is going DOWN I am taking it out.. lol Can’t wait for the next one.. THANKS TO ALL!!!
I just wanted to say Thank you to everyone for the warm welcome I received! I am a newbie and feel honored to feel like I was apart of this awesome group of wonderful talented photographers! I have to say I was a bit nervous since I am fairly new to the field and NOBS….. But as soon as I got there it all went away!! I felt so welcomed by everyone. I wish I was able to see everyone speak but the ones I did get to experience I learned so much and just boosted my passion even more!
Sandy Puc was a great experience as always….This was the 3rd time I’ve seen her and just loved it! I can’t believe Natalie and I made it to McDonald’s in under 10 minutes! And you are so very welcome to all the thank you’s we received for just a burger. It’s the least we can do for all that you guys have shared!
Thanks for another amazing Inferno Rob and James!
My wife Lisa & I would also like to thank all the speakers Will Crockett, Nick Coury, Scott Crosby, Danny & Dianne Rabalais, Mike Long, Shannon Walton,& Tana.”
“Thank you also to Allison, Rick B, Bill Foster, Mike long’s model(sorry i forget her name), Barb for also modeling, KrisG for recording and your lightroom class, & all the judges in the print competition. I would also like to thank Julia for being a great assistant during the shootout, Shawn (Riff) for jumping in and helping me get my camera working and Danny for being my awesome retoucher for the shootout. You guys are all amazing!
Top it all off with a awesome presentation by Sandy Puc at her seminar and you just can’t get any better than that. Wow what a week! Lisa & I have grown so much in the last week we can’t even begin to express everything that is going on in our minds and future. We’re so excited! noBS ROCKS!
Inferno has to be one of the 7 wonders of the world! There is an endless stream of knowledge and tons of photographers willing to teach you more! It’s like family, I cannot express my gratituted enough to James Hodgins and Rob Provencher for creating this wonderful forum and hosting these rockin’ get togethers! I have learned sooo much in the year that I have been on! Thank you! NoBSer for Life! Inferno Junkie!”